Frannie is the esthetician behind Esthetics by Frannie in White Bear Lake, MN. Since her clients are booking her expertise, this branding session was designed to create a full set of images she can use across her website, social media, and booking platform. We started in a Minneapolis studio to highlight her skincare, makeup, and self-care services, then headed to Nina’s Coffee in St. Paul to capture Frannie in her element. These photos were all about showing the face behind the business — warm, grounded, and the kind of person you want to sit across from with a latte. Professional, personal, and unmistakably her.

Person in brown leather jacket holding coffee cup while leaning on outdoor railing.
Historic brownstone buildings with ornate architecture line a city street as people walk past on a cloudy day.
Person in brown jacket holding coffee and papers while walking past brick buildings.
Person sitting at outdoor cafe table with coffee and polka dot chair.
Historic building exterior with stone columns and yellow chairs on sidewalk.
Panoramic view of a historic red brick corner building with Victorian architecture and bay windows.
Exterior view of a historic red brick building with ornate Victorian architecture and large windows.
Collection of black and white newspaper clippings and announcements laid out in a row.
Interior hallway with wooden paneling and checkered floor showing dramatic lighting and reflections.
Person walking on checkered floor with coffee cup and brown leather bag.
Coffee cups and papers on black and white checkered surface with text visible.
Collection of luxury skincare products arranged on reflective surface with clean aesthetic.
Series of close-up shots showing lipstick application in dramatic lighting.
Hands holding colorful product samples and amber glass vials in dark lighting.
Person wearing all black outfit showing makeup brushes in back pockets.